MTN Presentation Page- Sarah Wayte

The Home Page Blueprint: 

How to write a home page that'll catch people's eye, have them nodding yes and clicking one step closer to working with you

sarah wayte

Your home page needs to work super hard for you and your business. It can be hard to know how to get it right. This presentation will walk you through the 11 key sections of copy you need for your home page and how to get the most important section, your hero statement, RIGHT. 


Spend some time in the next week, block out an hour or two and answer the following questions in whatever way feels best to you (I like a good old-fashioned notebook and pen to start with!): 

- Who are you talking to? 
     - I.e. yes, who is your audience? Get super clear on who your offer is for. 

- What problem do you solve? Or what is it they’re buying?
     - Think about what their one big problem is over everything else. 

- What’s the transformation or result they’re going to experience after working with you? 
     - I.e. why should they choose you over anyone else? 

Once you have the answers to these questions, you’ve already got the basis of your hero statement.

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