IYSH Presentation Page- Katy Gelhausen

The Anatomy of a High-Converting Product Page

Katy Gelhausen


Are your product pages helping or hurting your sales? Every element of your product page counts, and this workshop will show you how to make them work for you. We’ll dissect what goes into a high-converting product page, from copywriting to visuals. Whether you’re struggling with low conversion rates or just want to ensure your pages are optimized, you’ll leave with a checklist of improvements that can optimize your website, boost your revenue and elevate your customer experience.

ACTION STEPS


Here’s your actionable checklist to implement right away:

  1. Simplify your product titles and make them keyword-rich.
  2. Write benefit-focused product descriptions.
  3. Use high-quality, consistent images.
  4. Don’t forget SEO—add alt text, page titles, and meta descriptions.
  5. Test everything on mobile.
  6. Include trust signals like reviews or testimonials.



Product Planner – Notion Template


Take control of your product management with the Product Planner—your all-in-one solution for organizing every detail of your products. Whether you’re a seasoned product pro or just starting out, this customizable Notion template helps you effortlessly stay ahead of the curve and ready for every launch. Simplify your workflow and focus on what you do best—creating products that your customers love.


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