In this presentation, I'll be talking about a secret that no one tells you when you're starting a side hustle: the identity shift from being a corporate employee to becoming a thriving coach or entrepreneur. 

I’ll share my own story of making this shift, explain why how you see yourself matters more than any strategy, and show how stepping into your new identity can make all the difference. 

The big takeaway? Shifting your mindset and embracing the identity of a successful entrepreneur is the key to launching a successful side hustle, as mindset accounts for 95% of success, while strategy only contributes to 5% of your results.