Coach Lucienne discusses the benefits of creating a digital product as a way to build a brand and connect with an audience. She shares seven reasons why starting with a digital product is a smart choice, including educating your audience, understanding their concerns, becoming more productive, capturing attention, being cost-effective, increasing profitability, and collecting email addresses. She also provides tips on how to develop a digital product, such as considering the audience's journey, addressing their frustrations, offering solutions, and gradually increasing the value of the product.